Modified Practical Tools for Entrepreneurs:
One-Page Business Plan inspired by the Book 100$ Startup by Chris Guillebea :
this is a simple modified template to help support your business idea.
Business Name:
Founder(s):
Vision: What will the future look like if you succeed?
Mission: why does your solution work? for Whom does it work? How does it serve them?
Target Market: Who are your ideal customers?
Offering: What solution are you selling?
Unique Value Proposition USP: What makes your solution desirable?
Revenue Streams: How will you make money?
Cost Structure: What are your major costs?
Network of Support: Who is helping in the launch, product creation, in the go to market strategy and in the scaling up and affiliates
Marketing and Sales Channels: How will you reach your customers and make sales?
Narrative control and message: what is the story you want to share
Key Metrics: What numbers will you measure to gauge success?
Milestones: What major goals must you achieve to succeed?
Some practice:
Value Proposition / Pitch:
A guide to understanding what makes your offer unique.
[Your Company/Product Name] provides [your offering] for [your target market] who [need or desire]. Unlike [your competition], we [unique differentiator] because [reason why].
Pricing Guide: Strategies for setting prices based on perceived value.
1. Cost-Plus Pricing: Calculate your costs and add a markup percentage for profit.
2. Value-Based Pricing: Set prices based on how much customers believe your product is worth.
3. Competitive Pricing: Set prices based on what competitors charge for similar products.
4. Penetration Pricing: Start with a low price to attract customers and raise it later.
5. Skimming Pricing: Start with a high price and lower it over time.
Promotion Plan: Low-cost marketing tactics to get your first customers.
Objective: What do you want to achieve with your promotion?
Target Audience: Who are you trying to reach?
Message: What is the key message you want to convey?
Tactics:
– Social Media Campaigns
– Content Marketing
– Email Marketing
– Partnerships
– Word of Mouth/Referral Programs
Budget: How much are you willing to spend?
Timeline: What is the schedule for your promotion activities?
Metrics: How will you measure the success of your promotion?
Launch Checklist: Steps to take your business from idea to reality.
Product Readiness:
Finalize product or service offering.
Ensure quality control checks are in place.
Branding:
Create a logo and brand guidelines.
Develop a website and social media presence.
Marketing:
Craft your value proposition.
Prepare marketing materials and promotional content.
Sales:
Set up sales channels (e.g., online store, physical location).
Implement a system for processing orders and payments.
Customer Service:
Establish customer service policies.
Set up channels for customer feedback.
Launch:
Announce the launch to your network.
Host a launch event or promotion.
Begin sales and marketing efforts.
Business Setup:
Register the business.
Set up a business bank account.
Obtain necessary licenses and permits.
Post-Launch:
Gather customer feedback.
Adjust your offering and marketing tactics as needed.
Plan for scaling up based on demand.
